Art Direction, Design, Photography, Content, Print
We worked with American Airlines and Men’s Wearhouse subsidiary Twin Hill on a quick-turnaround look book and catalog project. In less than 6 weeks’ time, Seven Elm produced a large scale shoot of AA’s new uniform collection—10 days, 12 models, across multiple sites both in-studio and on-location, with a full crew that included photography team, hair and makeup, and styling. We oversaw the off-site post-production process, and used the resulting images to design and produce four printed look books—one each for pilots, flight attendants, customer service, and premium customer service—which also featured copywriting by Seven Elm. Additionally, Seven Elm acted as the liaison with printers to produce and distribute 100,000 copies of the look books to American Airlines employees around the globe.
Art Director/Designer — Robert Parsons
Photographer — Bob Packert
Stylist — Lysa Pelletier
Copywriter — Alyssa Giacobbe
Retoucher — Adam DeTour
Printer — Lane Press