The Carroll School of Management at Boston College enlisted Seven Elm to create and produce its annual alumni publication from scratch, including an original logo, design, book structure, and format. Work included conceptualizing and commissioning illustration-based covers as well as interior contributions from such top artists as Harry Campbell, Tavis Coburn, Simo Liu, Thomas Fuchs, and James Graham. Seven Elm liaised with a new press to produce a 48-page magazine that’s distributed the Carroll School’s faculty and more than 50,000 alumni.