Cedars-Sinai is one of America’s best hospitals providing the highest-quality medical care in Los Angeles since 1902. Seven Elm was commissioned to redesign its biannual magazine, Discoveries, to reach a new audience highlighting their leadership in research and education. This included reimagining the magazine’s logo, book structure, and format, and enlisting such A-list photographers and illustrators as Mark Leibowitz, Misha Gravenor, Chris Buzelli, Brian Stauffer, Balbusso Twins, and Kagan McLeod to contribute work. The magazine is distributed to more than 100,000 medical professionals and alumni worldwide.