CCP was founded in late 2019 by the team behind the Tibetan Freedom Concert series with the intention of producing SOS: Concerts for the Planet, a large-scale music festival to raise awareness for climate control. The COVID-19 pandemic required a sudden pivot. Seven Elm was tasked with refining the company’s identity system and creating a custom website with a robust CMS capable of delivering podcasts, playlists, livestreams, essays, and a news feed, with the intention of keeping momentum going until concerts returned. Seven Elm’s ongoing work with CCP, which recently partnered with Brian Eno’s Earth/Percent, includes developing marketing materials and site strategy for a now-scheduled summer 2022 concert.