Covet + Lou
Art Direction, Design, Identity, Photography, Content, PR, Web, E-Commerce, Strategy
We provided a complete branding and design experience for this startup e-commerce fashion, vintage, and home goods boutique. With budget in mind, Seven Elm developed a fully responsive e-commerce site, in addition to identity and logo, and filled it with content on an ongoing basis: studio and location photography (still life, on-model and -form, and look book), blog posts, designer bios, etc. We booked celebrity guest curators; produced e-blasts, newsletters, and marketing materials; and facilitated pop-up shop partnerships in a number of cities. Seven Elm also created a launch strategy and advised on best business practices, including the addition of clothing and accessories for kids, and in the first two years generated more than 50 national press hits in such publications as Vogue, In Style, and The New York Times. Sales have more than doubled year over year.