Seven Elm’s continuing relationship with Newburyport purveyor of gourmet food/groceries, wine, and beer began with a new logo, which was conceived and executed with an original illustration of a pear, an updated take on the shop’s previous logo. Additional illustrations were commissioned and created for signage throughout the store and as etchings on store windows. In 2015, Seven Elm designed and launched a new, fully responsive website for Joppa Fine Foods, incorporating the new identity system and art directing and editing original photography.