Mercantile & Fancy
Art Direction, Design, Identity, Illustration, Photography, Packaging
What if your food looked too good to eat (or even open)? Seven Elm was tasked with creating stylish, whimsical packaging for global canned goods distributor Royal Food Import Corporation’s new high-end boutique line of fruits, vegetables, and seafood from suppliers in Asia, South America, and Europe. We commissioned famed New Yorker cover artist Bob Staake to create 20 original illustrations for canned products including peaches, pineapple, fruit salad, coconut milk, and tuna. We also collaborated on launch strategy and coordinated with foreign printers to design a labeling system that would work for sale in grocery stores, restaurants, and wholesale clubs and distributors, including Costco and Sysco, throughout the world.
Art Director/Designer — Robert Parsons
Illustrator — Bob Staake
Photographer — Glenn Scott
Food Stylist — Natasha S. Taylor
Manufacturer — Royal Food Import Corp.