Seven Elm worked to rebrand, and establish a digital marketing presence, for the popular Portland, Maine, yoga studio timed to its launch of new offerings. The charge was to create a site that was inclusive and unconventional, representing the studio’s diverse student community and unique perspective and philosophy. Seven Elm provided all content, including original photography and copywriting. An entirely new identity system included a website that was modernized in look and function, including e-commerce and scheduling software capabilities, and a logo able to be used for signage, apparel, and other marketing purposes.