Simmons enlisted Seven Elm to conceive its biannual alumni magazine from scratch, timed to the transition from Simmons College to Simmons University, in addition to the magazine’s companion website. Work included creating the magazine logo, book structure, and format to satisfy a desire for a polished end product that transcended the typical alumni publication approach in look and feel. Seven Elm continues to art direct and design the magazine and website, enlisting top talent like photographers Joshua Dalsimer, Diana Levine, and David Slijper and illustrators Juliette Borda, Chris Buzelli, and Andy Friedman, as well as provide ongoing backend technical support.