Yaya’s Garden, a Thessaloniki, Greece-based brand of vegan and vegetarian frozen meals, approached Seven Elm with a request to create an original brand logo and unique, Mediterranean-inspired, color-coded package designs for four launch products: Gemista (stuffed vegetables), Melitzana (stuffed eggplant), Moussaka (casserole), and Pastitsio (lasagna). We assembled a team of food photographers and food stylists to create original photography that made the meals look like they’d come straight from Yaya’s countryside oven and complemented packaging that appealed to the sort of sophisticated natural foods store clientele the brand hoped to capture.